Apple’s got tongues wagging after announcing another product launch, this time in the cosy confines of its Silicon Valley HQ. Speculation – as always – is rife: is it an $800 notebook computer? Is it the carved aluminium ‘brick’? Is it going to change the world, man, or is it something else entirely?
Yeah, yeah, we can all speculate. But right now I’m more interested in the of the invite that dropped into my inbox (shown above). Rather than the usual pseudo-cryptic messages that are meant to capture the secretive company’s alleged allure, Apple’s making no bones about this one: it’s notebook computers, ladies and gentlemen. (Unless Apple’s launching a range of stationery)
Is this a new sign of openness from One Infinite Loop – the sort mentioned by Nick Ciarelli just the other day? Or is it just brazen hustling to drum up publicity for cat that already escaped the bag? Has the rumour machine finally busted apart Apple’s love for the “One more thing” big reveal